/* bio. — Brand Stylesheet v1.0 */

@import url('https://fonts.googleapis.com/css2?family=Fraunces:ital,opsz,wght@0,9..144,300;0,9..144,400;0,9..144,500;0,9..144,700;1,9..144,300;1,9..144,400;1,9..144,500&family=Instrument+Sans:wght@400;500;600&family=IBM+Plex+Mono:wght@300;400;500&display=swap');

/* ─── TOKENS ─── */
:root {
  --bone:           #EFEAE0;
  --paper:          #E4DDCE;
  --chalk:          #F7F3EA;
  --ink:            #1A1915;
  --ink-soft:       #2E2B24;
  --oxide:          #8B3A2E;
  --oxide-deep:     #6B2A20;
  --lichen:         #8E9582;
  --stone:          #6B6660;
  --hairline:       rgba(26,25,21,0.14);
  --hairline-strong:rgba(26,25,21,0.28);
  --section-pad:    96px 7vw;
  --section-pad-sm: 64px 5vw;
}

/* ─── RESET ─── */
*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  font-family: 'Instrument Sans', sans-serif;
  background: var(--bone);
  color: var(--ink);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
ul, ol { list-style: none; }

/* ─── UTILITY ─── */
.mono {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  font-weight: 400;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--stone);
}

.serif { font-family: 'Fraunces', serif; }

.oxide { color: var(--oxide); }

.wordmark {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 144, "wght" 400;
  color: var(--ink);
  letter-spacing: -0.03em;
  line-height: 1;
}

.wordmark .dot { color: var(--oxide); }

/* ─── ANNOUNCEMENT BAR ─── */
.announcement {
  background: var(--ink);
  color: var(--bone);
  text-align: center;
  padding: 10px 24px;
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.announcement a {
  color: var(--oxide);
  text-decoration: underline;
  text-decoration-thickness: 1px;
  text-underline-offset: 2px;
}

/* ─── NAV ─── */
.nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: var(--bone);
  border-bottom: 1px solid var(--hairline);
  padding: 0 7vw;
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 76px;
}

.nav-logo {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 144, "wght" 400;
  font-size: 44px;
  letter-spacing: -0.03em;
  line-height: 1;
  color: var(--ink);
  text-decoration: none;
}

.nav-logo .dot { color: var(--oxide); }

.nav-links {
  display: flex;
  align-items: center;
  gap: 32px;
}

.nav-links a {
  font-size: 13px;
  font-weight: 500;
  color: var(--ink-soft);
  transition: color 0.2s;
}

.nav-links a:hover { color: var(--ink); }
.nav-links a.active { color: var(--ink); }

.nav-cta {
  display: inline-block;
  background: var(--oxide);
  color: var(--bone) !important;
  padding: 10px 20px;
  font-size: 12px !important;
  font-weight: 600 !important;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  transition: background 0.2s !important;
}

.nav-cta:hover { background: var(--oxide-deep) !important; }

.nav-hamburger {
  display: none;
  flex-direction: column;
  gap: 5px;
  cursor: pointer;
  background: none;
  border: none;
  padding: 4px;
}

.nav-hamburger span {
  display: block;
  width: 22px;
  height: 1.5px;
  background: var(--ink);
}

/* ─── BUTTONS ─── */
.btn {
  display: inline-block;
  font-family: 'Instrument Sans', sans-serif;
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding: 14px 32px;
  cursor: pointer;
  transition: background 0.2s, color 0.2s, border-color 0.2s;
  border: 1px solid transparent;
  text-decoration: none;
}

.btn-primary {
  background: var(--oxide);
  color: var(--bone);
  border-color: var(--oxide);
}

.btn-primary:hover {
  background: var(--oxide-deep);
  border-color: var(--oxide-deep);
}

.btn-ghost {
  background: transparent;
  color: var(--oxide);
  border-color: var(--oxide);
}

.btn-ghost:hover {
  background: var(--oxide);
  color: var(--bone);
}

.btn-ghost-bone {
  background: transparent;
  color: var(--bone);
  border-color: rgba(239,234,224,0.4);
}

.btn-ghost-bone:hover {
  background: rgba(239,234,224,0.1);
  border-color: var(--bone);
}

/* ─── HERO ─── */
.hero {
  padding: var(--section-pad);
  padding-top: 120px;
  padding-bottom: 120px;
  border-bottom: 1px solid var(--hairline);
}

.hero-headline {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 144, "wght" 300;
  font-size: clamp(52px, 7.5vw, 108px);
  line-height: 1.0;
  letter-spacing: -0.03em;
  max-width: 900px;
  margin-bottom: 32px;
}

.hero-sub {
  font-size: 18px;
  color: var(--ink-soft);
  max-width: 600px;
  margin-bottom: 40px;
  line-height: 1.6;
}

.hero-actions {
  display: flex;
  gap: 16px;
  flex-wrap: wrap;
}

/* ─── PULL QUOTE ─── */
.pull-quote {
  padding: var(--section-pad);
  border-bottom: 1px solid var(--hairline);
  text-align: center;
}

.pull-quote-text {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 72, "wght" 400;
  font-style: italic;
  font-size: clamp(28px, 3.5vw, 48px);
  line-height: 1.2;
  max-width: 900px;
  margin: 0 auto 20px;
  letter-spacing: -0.015em;
}

.pull-quote-attr {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--oxide);
}

/* ─── SECTION HEADERS ─── */
.section-label {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--oxide);
  margin-bottom: 16px;
}

.section-headline {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 72, "wght" 400;
  font-size: clamp(36px, 4.5vw, 56px);
  line-height: 1.1;
  letter-spacing: -0.02em;
  margin-bottom: 16px;
}

.section-sub {
  font-size: 16px;
  color: var(--ink-soft);
  max-width: 600px;
  line-height: 1.65;
}

/* ─── PRODUCT CARDS ─── */
.products {
  padding: var(--section-pad);
  border-bottom: 1px solid var(--hairline);
}

.products-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2px;
  margin-top: 48px;
  border: 1px solid var(--hairline);
}

.product-card {
  padding: 48px 40px;
  background: var(--chalk);
  transition: background 0.2s;
}

.product-card:hover { background: var(--paper); }

.product-card-num {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--oxide);
  margin-bottom: 24px;
}

.product-card-name {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 72, "wght" 400;
  font-size: 40px;
  letter-spacing: -0.02em;
  line-height: 1;
  margin-bottom: 12px;
}

.product-card-sub {
  font-family: 'Fraunces', serif;
  font-style: italic;
  font-variation-settings: "opsz" 36, "wght" 300;
  font-size: 18px;
  color: var(--ink-soft);
  margin-bottom: 20px;
  line-height: 1.3;
}

.product-card-body {
  font-size: 14px;
  color: var(--ink-soft);
  margin-bottom: 32px;
  line-height: 1.65;
}

.product-card-link {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--oxide);
  text-decoration: underline;
  text-decoration-thickness: 1px;
  text-underline-offset: 3px;
}

/* ─── STEPS ─── */
.steps {
  padding: var(--section-pad);
  border-bottom: 1px solid var(--hairline);
}

.steps-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border-top: 2px solid var(--ink);
  margin-top: 48px;
}

.step {
  padding: 40px 32px;
  border-right: 1px solid var(--hairline);
}

.step:last-child { border-right: none; }

.step-num {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 144, "wght" 300;
  font-size: 52px;
  line-height: 1;
  color: var(--oxide);
  margin-bottom: 20px;
}

.step-title {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 36, "wght" 500;
  font-size: 20px;
  margin-bottom: 12px;
}

.step-body {
  font-size: 14px;
  color: var(--ink-soft);
  line-height: 1.65;
}

/* ─── STANDARD BLOCK (ink bg) ─── */
.standard-block {
  background: var(--ink);
  color: var(--bone);
  padding: var(--section-pad);
}

.standard-block .section-label { color: var(--oxide); }

.standard-block .section-headline {
  color: var(--bone);
  margin-bottom: 24px;
}

.standard-block .section-sub {
  color: rgba(239,234,224,0.75);
  max-width: 680px;
  margin-bottom: 40px;
}

.standard-block .btn-ghost-bone {
  margin-top: 8px;
}

/* ─── CREDIBILITY STRIP ─── */
.credibility {
  padding: 48px 7vw;
  border-bottom: 1px solid var(--hairline);
}

.credibility-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border: 1px solid var(--hairline);
}

.credibility-item {
  padding: 32px;
  border-right: 1px solid var(--hairline);
  text-align: center;
}

.credibility-item:last-child { border-right: none; }

.credibility-num {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 72, "wght" 300;
  font-size: 44px;
  color: var(--oxide);
  margin-bottom: 8px;
  line-height: 1;
}

.credibility-label {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--stone);
}

/* ─── PRICING ─── */
.pricing {
  padding: var(--section-pad);
  border-bottom: 1px solid var(--hairline);
}

.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
  margin-top: 48px;
}

.pricing-card {
  padding: 40px 32px;
  background: var(--chalk);
  border: 1px solid var(--hairline);
  display: flex;
  flex-direction: column;
}

.pricing-card.featured {
  background: var(--ink);
  color: var(--bone);
  border-color: var(--ink);
}

.pricing-tier {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--oxide);
  margin-bottom: 16px;
}

.pricing-name {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 72, "wght" 400;
  font-size: 28px;
  letter-spacing: -0.01em;
  margin-bottom: 8px;
}

.pricing-sub {
  font-size: 13px;
  color: var(--stone);
  margin-bottom: 24px;
}

.pricing-card.featured .pricing-sub { color: rgba(239,234,224,0.6); }

.pricing-amount {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 72, "wght" 300;
  font-size: 48px;
  letter-spacing: -0.02em;
  line-height: 1;
  margin-bottom: 6px;
  margin-top: auto;
}

.pricing-monthly {
  font-size: 13px;
  color: var(--stone);
  margin-bottom: 32px;
  padding-bottom: 24px;
  border-bottom: 1px solid var(--hairline);
}

.pricing-card.featured .pricing-monthly {
  color: rgba(239,234,224,0.5);
  border-bottom-color: rgba(239,234,224,0.15);
}

.pricing-includes {
  font-size: 13px;
  color: var(--ink-soft);
  line-height: 1.6;
}

.pricing-card.featured .pricing-includes { color: rgba(239,234,224,0.75); }

.pricing-note {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.08em;
  color: var(--stone);
  margin-top: 32px;
  padding-top: 24px;
  border-top: 1px solid var(--hairline);
  line-height: 1.7;
}

/* ─── WAITLIST / EMAIL CAPTURE ─── */
.waitlist {
  background: var(--ink);
  color: var(--bone);
  padding: var(--section-pad);
  text-align: center;
}

.waitlist .section-headline { color: var(--bone); }

.waitlist-sub {
  font-size: 16px;
  color: rgba(239,234,224,0.7);
  max-width: 480px;
  margin: 16px auto 40px;
}

.waitlist-form {
  display: flex;
  gap: 0;
  max-width: 480px;
  margin: 0 auto;
}

.waitlist-form input {
  flex: 1;
  padding: 14px 20px;
  background: rgba(239,234,224,0.08);
  border: 1px solid rgba(239,234,224,0.2);
  border-right: none;
  color: var(--bone);
  font-family: 'Instrument Sans', sans-serif;
  font-size: 14px;
  outline: none;
}

.waitlist-form input::placeholder { color: rgba(239,234,224,0.4); }

.waitlist-form button {
  padding: 14px 28px;
  background: var(--oxide);
  color: var(--bone);
  border: 1px solid var(--oxide);
  font-family: 'IBM Plex Mono', monospace;
  font-size: 11px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  cursor: pointer;
  transition: background 0.2s;
  white-space: nowrap;
}

.waitlist-form button:hover { background: var(--oxide-deep); }

/* ─── THREE DIFFERENCES ─── */
.differences {
  padding: var(--section-pad);
  border-bottom: 1px solid var(--hairline);
}

.differences-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 48px;
  padding-top: 48px;
  border-top: 1px solid var(--hairline);
  margin-top: 48px;
}

.difference-num {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 144, "wght" 300;
  font-size: 64px;
  color: var(--oxide);
  line-height: 1;
  margin-bottom: 16px;
}

.difference-title {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 36, "wght" 500;
  font-size: 22px;
  margin-bottom: 12px;
}

.difference-body {
  font-size: 14px;
  color: var(--ink-soft);
  line-height: 1.65;
}

/* ─── PROCESS LIST (6 steps) ─── */
.process {
  padding: var(--section-pad);
  border-bottom: 1px solid var(--hairline);
}

.process-list {
  margin-top: 48px;
  border-top: 1px solid var(--ink);
}

.process-item {
  display: grid;
  grid-template-columns: 80px 1fr;
  gap: 32px;
  padding: 32px 0;
  border-bottom: 1px solid var(--hairline);
  align-items: start;
}

.process-num {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 144, "wght" 300;
  font-size: 44px;
  color: var(--oxide);
  line-height: 1;
}

.process-content h3 {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 36, "wght" 500;
  font-size: 20px;
  margin-bottom: 8px;
}

.process-content p {
  font-size: 14px;
  color: var(--ink-soft);
  line-height: 1.65;
  max-width: 640px;
}

/* ─── TEST TABLE / DATA TABLE ─── */
.data-table {
  width: 100%;
  border-collapse: collapse;
  margin-top: 40px;
  font-size: 14px;
}

.data-table th {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--stone);
  text-align: left;
  padding: 12px 16px;
  border-bottom: 2px solid var(--ink);
  background: var(--chalk);
}

.data-table td {
  padding: 16px;
  border-bottom: 1px solid var(--hairline);
  color: var(--ink-soft);
  vertical-align: top;
}

.data-table tr:hover td { background: var(--chalk); }

.data-table .pass {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--lichen);
}

/* ─── ACCORDION (FAQ) ─── */
.accordion {
  border-top: 1px solid var(--ink);
}

details {
  border-bottom: 1px solid var(--hairline);
}

details summary {
  list-style: none;
  padding: 24px 0;
  cursor: pointer;
  display: flex;
  justify-content: space-between;
  align-items: start;
  gap: 24px;
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 36, "wght" 400;
  font-size: 18px;
  line-height: 1.3;
  user-select: none;
}

details summary::-webkit-details-marker { display: none; }

details summary::after {
  content: "+";
  font-family: 'Fraunces', serif;
  font-size: 24px;
  color: var(--oxide);
  flex-shrink: 0;
  margin-top: -2px;
  transition: transform 0.2s;
}

details[open] summary::after {
  content: "−";
}

.accordion-body {
  padding: 0 0 28px 0;
  font-size: 15px;
  color: var(--ink-soft);
  line-height: 1.7;
  max-width: 720px;
}

.accordion-body p + p { margin-top: 12px; }

.accordion-group-label {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--oxide);
  padding: 40px 0 16px;
  border-top: 2px solid var(--ink);
  margin-top: 0;
}

.accordion-group-label:first-child { border-top: none; padding-top: 0; }

/* ─── PARTNER / FOR PRACTICES ─── */
.features-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0;
  border: 1px solid var(--hairline);
  margin-top: 40px;
}

.feature-item {
  padding: 36px 32px;
  border-bottom: 1px solid var(--hairline);
  border-right: 1px solid var(--hairline);
}

.feature-item:nth-child(2n) { border-right: none; }
.feature-item:nth-last-child(-n+2) { border-bottom: none; }

.feature-title {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 36, "wght" 500;
  font-size: 18px;
  margin-bottom: 8px;
}

.feature-body {
  font-size: 14px;
  color: var(--ink-soft);
  line-height: 1.6;
}

/* ─── FORM ─── */
.form-section {
  padding: var(--section-pad);
  border-top: 1px solid var(--hairline);
}

.enquiry-form {
  max-width: 640px;
  margin-top: 40px;
}

.form-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}

.form-group {
  margin-bottom: 20px;
}

.form-group label {
  display: block;
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--stone);
  margin-bottom: 8px;
}

.form-group input,
.form-group select,
.form-group textarea {
  width: 100%;
  padding: 12px 16px;
  background: var(--chalk);
  border: 1px solid var(--hairline-strong);
  color: var(--ink);
  font-family: 'Instrument Sans', sans-serif;
  font-size: 14px;
  outline: none;
  transition: border-color 0.2s;
}

.form-group input:focus,
.form-group select:focus,
.form-group textarea:focus {
  border-color: var(--oxide);
}

.form-group textarea { min-height: 120px; resize: vertical; }

/* ─── FOOTER ─── */
.footer {
  background: var(--ink);
  color: var(--bone);
  padding: 72px 7vw 40px;
}

.footer-grid {
  display: grid;
  grid-template-columns: 1.5fr 1fr 1fr 1fr;
  gap: 48px;
  margin-bottom: 64px;
  padding-bottom: 48px;
  border-bottom: 1px solid rgba(239,234,224,0.15);
}

.footer-brand .wordmark {
  font-size: 40px;
  color: var(--bone);
  margin-bottom: 16px;
  display: block;
}

.footer-tagline {
  font-family: 'Fraunces', serif;
  font-style: italic;
  font-variation-settings: "opsz" 36, "wght" 300;
  font-size: 14px;
  color: rgba(239,234,224,0.6);
  line-height: 1.5;
  max-width: 240px;
}

.footer-col-label {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--oxide);
  margin-bottom: 20px;
}

.footer-links { display: flex; flex-direction: column; gap: 10px; }

.footer-links a {
  font-size: 13px;
  color: rgba(239,234,224,0.65);
  transition: color 0.2s;
}

.footer-links a:hover { color: var(--bone); }

.footer-bottom {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 16px;
}

.footer-copy {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.1em;
  color: rgba(239,234,224,0.4);
}

.footer-seal {
  opacity: 0.6;
}

/* ─── PAGE HERO (interior pages) ─── */
.page-hero {
  padding: 80px 7vw 64px;
  border-bottom: 2px solid var(--ink);
}

.page-hero-kicker {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--oxide);
  margin-bottom: 20px;
}

.page-hero-headline {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 144, "wght" 300;
  font-size: clamp(44px, 6vw, 88px);
  line-height: 1.0;
  letter-spacing: -0.03em;
  max-width: 900px;
  margin-bottom: 24px;
}

.page-hero-headline em {
  font-style: italic;
  color: var(--oxide);
}

.page-hero-sub {
  font-size: 18px;
  color: var(--ink-soft);
  max-width: 600px;
  margin-bottom: 40px;
  line-height: 1.6;
}

/* ─── CLAIM PANEL ─── */
.claim-panel {
  background: var(--oxide);
  color: var(--bone);
  padding: 48px 7vw;
}

.claim-text {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 72, "wght" 400;
  font-size: clamp(22px, 2.8vw, 32px);
  line-height: 1.3;
  max-width: 900px;
}

/* ─── ABOUT CONTENT ─── */
.about-grid {
  display: grid;
  grid-template-columns: 1fr 1.4fr;
  gap: 80px;
  align-items: start;
}

.about-headline {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 72, "wght" 300;
  font-size: clamp(40px, 5vw, 64px);
  line-height: 1.05;
  letter-spacing: -0.02em;
}

.about-headline em { font-style: italic; color: var(--oxide); }

.about-body p {
  font-size: 16px;
  color: var(--ink-soft);
  line-height: 1.75;
  margin-bottom: 20px;
}

.founder-quote {
  background: var(--chalk);
  border-left: 3px solid var(--oxide);
  padding: 40px 48px;
  margin: 0;
}

.founder-quote blockquote {
  font-family: 'Fraunces', serif;
  font-style: italic;
  font-variation-settings: "opsz" 36, "wght" 300;
  font-size: 20px;
  color: var(--ink);
  line-height: 1.5;
  margin-bottom: 20px;
}

.founder-quote cite {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--oxide);
  font-style: normal;
}

/* ─── PRODUCT PHOTO ─── */
.product-photo-section {
  padding: 0;
  border-bottom: 1px solid var(--hairline);
  overflow: hidden;
}

.product-photo-section img {
  width: 100%;
  height: 520px;
  object-fit: cover;
  object-position: center 30%;
  display: block;
}

.product-photo-hero {
  position: relative;
}

.product-photo-hero img {
  width: 100%;
  height: 480px;
  object-fit: cover;
  object-position: center 40%;
  display: block;
}

.product-photo-hero-caption {
  position: absolute;
  bottom: 0;
  left: 0;
  right: 0;
  background: linear-gradient(0deg, rgba(26,25,21,0.85) 0%, transparent 100%);
  padding: 48px 7vw 40px;
  color: var(--bone);
}

.product-photo-hero-caption .claim-badge {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--oxide);
  margin-bottom: 10px;
}

.product-photo-hero-caption p {
  font-family: 'Fraunces', serif;
  font-style: italic;
  font-variation-settings: "opsz" 72, "wght" 300;
  font-size: clamp(18px, 2.5vw, 28px);
  color: var(--bone);
  line-height: 1.3;
}

/* ─── FINANCE STRIP ─── */
.finance-strip {
  background: var(--chalk);
  border-bottom: 2px solid var(--ink);
  border-top: 2px solid var(--ink);
  padding: 56px 7vw;
}

.finance-strip-inner {
  display: grid;
  grid-template-columns: 1fr 2fr;
  gap: 80px;
  align-items: center;
}

.finance-strip-label {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--oxide);
  margin-bottom: 12px;
}

.finance-strip-headline {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 72, "wght" 300;
  font-size: clamp(32px, 4vw, 52px);
  line-height: 1.05;
  letter-spacing: -0.02em;
}

.finance-strip-sub {
  font-size: 14px;
  color: var(--ink-soft);
  margin-top: 12px;
  line-height: 1.6;
}

.finance-cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
}

.finance-card {
  background: var(--bone);
  border: 1px solid var(--hairline);
  padding: 28px 24px;
}

.finance-card-tier {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--stone);
  margin-bottom: 8px;
}

.finance-card-monthly {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 72, "wght" 300;
  font-size: 36px;
  line-height: 1;
  color: var(--oxide);
  letter-spacing: -0.02em;
}

.finance-card-mo {
  font-size: 13px;
  color: var(--stone);
}

.finance-card-total {
  font-size: 12px;
  color: var(--stone);
  margin-top: 8px;
  font-family: 'IBM Plex Mono', monospace;
  letter-spacing: 0.05em;
}

/* ─── FORM SUCCESS STATE ─── */
.form-success {
  display: none;
  padding: 40px;
  background: var(--chalk);
  border-left: 3px solid var(--lichen);
  text-align: center;
}

.form-success.visible { display: block; }

.form-success-icon {
  font-size: 32px;
  margin-bottom: 16px;
}

.form-success h3 {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 36, "wght" 400;
  font-size: 24px;
  margin-bottom: 8px;
}

.form-success p {
  font-size: 14px;
  color: var(--ink-soft);
  line-height: 1.6;
}

/* ─── RESPONSIVE ─── */
@media (max-width: 1024px) {
  .products-grid { grid-template-columns: 1fr; }
  .differences-grid { grid-template-columns: 1fr; gap: 32px; }
  .pricing-grid { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr 1fr; gap: 32px; }
  .about-grid { grid-template-columns: 1fr; gap: 40px; }
  .finance-strip-inner { grid-template-columns: 1fr; gap: 40px; }
  .finance-cards { grid-template-columns: 1fr; }
}

@media (max-width: 768px) {
  :root {
    --section-pad: 64px 5vw;
  }

  .nav { padding: 0 5vw; }
  .nav-links { display: none; }
  .nav-hamburger { display: flex; }

  .nav-links.open {
    display: flex;
    flex-direction: column;
    position: fixed;
    top: 64px;
    left: 0;
    right: 0;
    background: var(--bone);
    border-bottom: 1px solid var(--hairline);
    padding: 24px 5vw;
    gap: 20px;
    z-index: 99;
  }

  .nav-cta { width: fit-content; }

  .steps-grid { grid-template-columns: 1fr; }
  .step { border-right: none; border-bottom: 1px solid var(--hairline); }
  .step:last-child { border-bottom: none; }

  .credibility-grid { grid-template-columns: 1fr; }
  .credibility-item { border-right: none; border-bottom: 1px solid var(--hairline); }
  .credibility-item:last-child { border-bottom: none; }

  .features-grid { grid-template-columns: 1fr; }
  .feature-item { border-right: none !important; }

  .footer-grid { grid-template-columns: 1fr; gap: 32px; }
  .footer-bottom { flex-direction: column; align-items: start; }

  .waitlist-form { flex-direction: column; }
  .waitlist-form input { border-right: 1px solid rgba(239,234,224,0.2); border-bottom: none; }
  .waitlist-form button { width: 100%; }

  .form-row { grid-template-columns: 1fr; }

  .process-item { grid-template-columns: 48px 1fr; gap: 20px; }

  .hero-headline { font-size: clamp(40px, 10vw, 72px); }
}

/* ─── BRAND VIDEO ─── */
.video-section {
  padding: var(--section-pad);
  border-bottom: 1px solid var(--hairline);
  display: flex;
  flex-direction: column;
  align-items: center;
}

.video-kicker {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--oxide);
  margin-bottom: 32px;
  text-align: center;
}

.video-square {
  position: relative;
  width: 100%;
  max-width: 720px;
  aspect-ratio: 1 / 1;
  overflow: hidden;
  background: var(--ink);
}

.video-square video {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}

.video-caption {
  max-width: 720px;
  width: 100%;
  margin-top: 20px;
  display: flex;
  justify-content: space-between;
  align-items: baseline;
}

.video-caption-left {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 36, "wght" 300;
  font-style: italic;
  font-size: 16px;
  color: var(--ink-soft);
}

.video-caption-right {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--stone);
}

/* ─── PATHWAY CARDS (aligners scan vs kit) ─── */
.pathway-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2px;
  margin-top: 48px;
  border: 1px solid var(--hairline);
}

.pathway-card {
  padding: 48px 40px;
  background: var(--chalk);
}

.pathway-card.preferred {
  background: var(--ink);
  color: var(--bone);
}

.pathway-tag {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--oxide);
  margin-bottom: 20px;
}

.pathway-card.preferred .pathway-tag {
  color: var(--oxide);
}

.pathway-title {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 72, "wght" 400;
  font-size: 28px;
  letter-spacing: -0.01em;
  margin-bottom: 12px;
}

.pathway-badge {
  display: inline-block;
  font-family: 'IBM Plex Mono', monospace;
  font-size: 9px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  background: var(--lichen);
  color: var(--bone);
  padding: 4px 10px;
  margin-bottom: 20px;
}

.pathway-extra {
  display: inline-block;
  font-family: 'IBM Plex Mono', monospace;
  font-size: 9px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  background: var(--oxide);
  color: var(--bone);
  padding: 4px 10px;
  margin-bottom: 20px;
}

.pathway-body {
  font-size: 14px;
  color: var(--ink-soft);
  line-height: 1.65;
  margin-bottom: 20px;
}

.pathway-card.preferred .pathway-body {
  color: rgba(239,234,224,0.75);
}

.pathway-detail {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--stone);
  border-top: 1px solid var(--hairline);
  padding-top: 16px;
  margin-top: 4px;
}

.pathway-card.preferred .pathway-detail {
  color: rgba(239,234,224,0.4);
  border-top-color: rgba(239,234,224,0.15);
}

@media (max-width: 768px) {
  .video-square { max-width: 100%; }
  .pathway-grid { grid-template-columns: 1fr; }
  .video-caption { flex-direction: column; gap: 8px; }
}

/* ─── TESTIMONIALS ─── */
.testimonials {
  padding: var(--section-pad);
  border-bottom: 1px solid var(--hairline);
}

.testimonials-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
  margin-top: 48px;
}

.testimonial-card {
  background: var(--chalk);
  border: 1px solid var(--hairline);
  padding: 36px 32px;
  display: flex;
  flex-direction: column;
}

.testimonial-stars {
  color: var(--oxide);
  font-size: 14px;
  letter-spacing: 2px;
  margin-bottom: 16px;
}

.testimonial-quote {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 36, "wght" 300;
  font-style: italic;
  font-size: 17px;
  line-height: 1.5;
  color: var(--ink);
  margin-bottom: 24px;
  flex: 1;
}

.testimonial-meta {
  border-top: 1px solid var(--hairline);
  padding-top: 16px;
}

.testimonial-name {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 36, "wght" 500;
  font-size: 15px;
  color: var(--ink);
  margin-bottom: 4px;
}

.testimonial-detail {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--stone);
}

.testimonial-verified {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 9px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--lichen);
  margin-top: 6px;
}

/* ─── EVIDENCE / PROOF SECTION ─── */
.evidence-section {
  background: var(--ink);
  padding: var(--section-pad);
  color: var(--bone);
}

.evidence-grid {
  display: grid;
  grid-template-columns: 1fr 1.4fr;
  gap: 80px;
  align-items: start;
  margin-top: 48px;
}

.evidence-stat {
  padding: 32px;
  border: 1px solid rgba(239,234,224,0.12);
  margin-bottom: 2px;
}

.evidence-stat-num {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 72, "wght" 300;
  font-size: 56px;
  color: var(--oxide);
  line-height: 1;
  letter-spacing: -0.02em;
  margin-bottom: 8px;
}

.evidence-stat-label {
  font-size: 14px;
  color: rgba(239,234,224,0.75);
  line-height: 1.5;
}

.evidence-studies {
  margin-top: 0;
}

.evidence-study {
  padding: 24px 0;
  border-bottom: 1px solid rgba(239,234,224,0.1);
}

.evidence-study:last-child { border-bottom: none; }

.evidence-study-title {
  font-family: 'Fraunces', serif;
  font-variation-settings: "opsz" 36, "wght" 400;
  font-size: 16px;
  color: var(--bone);
  margin-bottom: 6px;
  line-height: 1.3;
}

.evidence-study-source {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--oxide);
  margin-bottom: 8px;
}

.evidence-study-finding {
  font-size: 13px;
  color: rgba(239,234,224,0.6);
  line-height: 1.6;
}

@media (max-width: 1024px) {
  .testimonials-grid { grid-template-columns: 1fr; }
  .evidence-grid { grid-template-columns: 1fr; gap: 40px; }
}

/* ─── FOUNDER SECTION ─── */
.founder-section {
  padding: var(--section-pad);
  background: #eef2f5;
  border-bottom: 1px solid #d8dfe4;
}

.founder-grid {
  display: grid;
  grid-template-columns: 420px 1fr;
  gap: 72px;
  align-items: center;
}

.founder-photo-wrap {
  position: relative;
}

.founder-photo-wrap img {
  width: 100%;
  aspect-ratio: 3/4;
  object-fit: cover;
  object-position: center top;
  display: block;
  filter: grayscale(8%);
}

.founder-photo-caption {
  position: absolute;
  bottom: 0;
  left: 0;
  right: 0;
  background: linear-gradient(transparent, rgba(26,26,24,0.75));
  padding: 32px 24px 20px;
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: rgba(239,234,224,0.85);
}

.founder-kicker {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.25em;
  text-transform: uppercase;
  color: #4a6b7a;
  margin-bottom: 20px;
}

.founder-name {
  font-family: 'Fraunces', serif;
  font-variation-settings: 'opsz' 72, 'wght' 300;
  font-size: clamp(28px, 3.5vw, 44px);
  letter-spacing: -0.02em;
  line-height: 1.1;
  color: var(--ink);
  margin-bottom: 28px;
}

.founder-name em {
  font-style: italic;
  font-variation-settings: 'opsz' 72, 'wght' 200;
}

.founder-body p {
  font-size: 15px;
  color: #3a3d40;
  line-height: 1.8;
  margin-bottom: 18px;
}

.founder-credentials {
  margin-top: 36px;
  padding-top: 28px;
  border-top: 1px solid #c8d2d9;
  display: flex;
  gap: 32px;
  flex-wrap: wrap;
}

.founder-credential {
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: #4a6b7a;
  line-height: 1.6;
}

.founder-credential strong {
  display: block;
  color: var(--ink);
  font-size: 11px;
  margin-bottom: 2px;
}

@media (max-width: 900px) {
  .founder-grid {
    grid-template-columns: 1fr;
    gap: 40px;
  }
  .founder-photo-wrap img {
    aspect-ratio: 4/3;
    object-position: center 20%;
  }
}

/* ─── MATERIAL DIFFERENCE ─── */
.material-diff {
  padding: var(--section-pad);
  border-bottom: 1px solid var(--hairline);
}

.material-diff-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
  margin-top: 48px;
  border-top: 2px solid var(--ink);
}

.material-card {
  padding: 40px 32px 44px;
  background: var(--chalk);
  position: relative;
}

.material-card:not(:last-child) {
  border-right: 1px solid var(--hairline);
}

.material-icon {
  width: 48px;
  height: 48px;
  margin-bottom: 24px;
  color: var(--oxide);
}

.material-card-num {
  font-family: 'Fraunces', serif;
  font-variation-settings: 'opsz' 144, 'wght' 300;
  font-size: 48px;
  color: var(--oxide);
  opacity: 0.25;
  position: absolute;
  top: 28px;
  right: 28px;
  line-height: 1;
}

.material-card-title {
  font-family: 'Fraunces', serif;
  font-variation-settings: 'opsz' 36, 'wght' 500;
  font-size: 20px;
  letter-spacing: -0.01em;
  margin-bottom: 12px;
  color: var(--ink);
  line-height: 1.2;
}

.material-card-body {
  font-size: 14px;
  color: var(--ink-soft);
  line-height: 1.7;
}

.material-card-tag {
  display: inline-block;
  font-family: 'IBM Plex Mono', monospace;
  font-size: 9px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--lichen);
  border: 1px solid var(--lichen);
  padding: 3px 10px;
  margin-top: 20px;
}

@media (max-width: 900px) {
  .material-diff-grid {
    grid-template-columns: 1fr;
  }
  .material-card:not(:last-child) {
    border-right: none;
    border-bottom: 1px solid var(--hairline);
  }
}